The article below was published in The National List of Attorneys
April 2009 Developing A Collection Practice booklet


Business Continuity Plan – The Latest Business Fad or a Necessary Tool for Survival?

By Christopher J. Couch, Managing Partner
Couch, Stillman, Blitt & Conville
 
How often have you heard or read about business continuity over the past 36 months?  Countless times, I am sure.  It almost seems that clients, peers, and industry leaders have uttered the words “disaster plan” or “continuity plan” more often than any other concept, including liquidation rates, market share, and profit margins.  But ask yourself, “Have I really taken business continuity seriously?”
 
While all of us realize that preparing for catastrophic events is vital, all too often we place it on the “back burner.”  What causes this human reaction?  I believe that the procrastination associated with business continuity planning stems from the, “that only happens to other people” attitude. 
 
Our firm maintains three offices in the Gulf South, so the need for a detailed, tested plan seems obvious.  However, the natural disasters of the last several years, including landslides, brush fires, hurricanes, and massive flooding, have threatened businesses all over the United States.  One of my client’s offices in Ohio lost power for several days due to Hurricane Ike.  In fact, according to FEMA, the Midwest has experienced 62 federally-declared disasters since 2006, which is 33% of all federal disasters during that time.  It now appears that your prior procrastination must come to an end!
 
Talent alone won’t make you a success.  Neither will being in the right place at the right time, unless you are ready.  The most important question is: ‘Are you ready?’  Success depends upon previous preparation, and without such preparation there is sure to be failure.
--Confucius.
 
Why do you need a plan?  Because SCORE (a non-profit association dedicated to the success of small businesses nationwide), reports that 43% of businesses that experience a disaster and have no emergency plan NEVER REOPEN, and only 29% of those that do reopen are still operating two years later.  So how do you begin? 
 
Countless articles and materials are available which discuss the preparation of a business continuity plan; however, the best way to prepare is to determine what risks you face and gauge the probability of various levels of interruption.  Then, examine your clients’ expectations.  Finally, gather members of your office and perform an academic exercise.  This exercise would include a discussion of how you would react to the following scenarios:
 
  • you arrive at the office to learn that it had burned to the ground,
  • a fire is spreading in the wilderness area located near your office and is heading your way, or
  • a large storm is headed toward your hometown. 

Ask yourself, how would I re-open the office?  How long would it take?  What would I need?  Discussing what you would do in these circumstances will typically lead to an acknowledgement by yourself and the key members of your office that you need additional preparation.  Remember, your assumptions will not be totally accurate because in a crisis, the unexpected always occurs. 
 
Before everything else, getting ready is the secret to success.
--Henry Ford
 
What should you include in your plan?  I suggest the following:
 
  • Data Storage: Onsite/Offsite backup services are absolutely necessary.  Applications and software must be included.  It is vital that this piece is TESTED to assure you can retrieve and utilize the stored data.
 
  • Documentation: Client information, bank information, insurance information, and key processes must be properly documented and maintained in separate and multiple locations.
 
  • Business Interruption Insurance: Review your policy to assure coverage for content damage, building damage, mandatory evacuations (“civil authority”) and business interruptions.  Covered losses should include replacement costs for contents, costs to mitigate (i.e. setting up alternate locations), lost papers, lost account receivables, and lost income.  The time it takes to fully restore your business should also be covered for losses.
 
  • Emergency Location: Regional offices may use one of their other offices.  Companies with one location should have alternate emergency space, inside and outside the region.  The alternate site must have appropriate internet access, phone lines, and space.
 
  • Communication Tools: Assure communication with staff, clients, and debtors, via phone numbers outside of your region, email, website updates, a yahoo group, and text messaging.  Your ability to communicate is vital to surviving a major interruption.  Client and staff contact information must be documented so you can communicate.
 
  • Third Party Business Interruption Support: Companies, such as Agility Recovery Services, provide short-term business interruption solutions for minimal and catastrophic interruptions.  In consideration of minimal fees, Agility members have access to mobile offices, computers, and all items necessary to restore your business within 72 hours of triggering the service.
 
  • Tech-staff and Technology: Unless your hobbies include playing Bill Gates in your garage on the weekends, you need to make sure internal and external tech-staff are available and familiar with your plan.  Additionally, you need to make sure that your office has the technology to migrate core functions to alternate locations.  Answers to the following questions are vital:
 
  • What hardware is necessary?
  • How will we get the servers up?
  • How do we import back-up data?
  • Who will perform these functions before and during the crisis?
 
  • Regional Disaster Plan: Alternate employee housing, voice-over-internet phones, migration of key staff to emergency office site, and relationships with banks outside of your region should be considered to assure some level of continuity in the event of a regional disaster.
 
  • Multi-phase Plan: Short and long-term plans must be in place so you can react as the circumstances change during the interruption.  During our recent one-week Gustav evacuation, the threat of Hurricane Ike forced us to consider an extended evacuation.  Additionally, we almost experienced a “disaster within a disaster” when our temporary work site appeared to catch on fire.  Everything was okay in the end, but thankfully our plan included an extended displacement protocol, just in case.

Once your plan is complete, organize your thoughts, reduce them to writing, develop your plan, train your staff, and share your new continuity plan with your clients!
Now that you have the tools to create your own business continuity plan, there is no longer an excuse for procrastination.  Remember,
The time to repair the roof is when the sun is shining.
--John F. Kennedy
 
 
About Couch, Stillman, Blitt & Conville
 
Christopher J. Couch is the Managing Partner of Couch, Stillman, Blitt & Conville.
 
Couch, Stillman, Blitt & Conville is a multi-state law firm which focuses primarily upon a legal collection and creditors' rights practice.  The firm represents a variety of local, regional, and national lenders, debt purchasers, collection agencies, and financial institutions throughout the Gulf South.  With offices in Louisiana, Mississippi, and Alabama, the firm provides a regional legal solution for its clients.  Contact www.csbclegal.com
 
 
 
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